A management graduate from Mumbai University, specializing in Integrated Business & Marketing Communication, Parveen has over 25 years of rich experience in Marketing, Sales and Brand Management of which over 20 years is in Travel & Tourism Industry.
Parveen began his career with Triton Communications (1996-2000) where he Single-handedly managed multi-location, regionalized brand campaigns for various clients like Kinetic Engineering, Gitanjali, Eureka Forbes, Shaw Wallace, Raheja’s, Akbarallys and Indoors.
He later moved to DDB (Doyle Dane Bernbach) Mudra Group (2001-2002) as Account Supervisor as part of the core marketing & strategy team on McDonald’s India playing a key role in the expansion & launch of the Fast Food brand in India.
His foray into Tourism began with Cox & Kings (2002-2009) where he served as the Head of Marketing & Advertising leading the core planning & strategy team that developed marketing and communication plans for all Cox & Kings Brands & Divisions – Duniya Dekho, Bharat Deko, FlexiHol, Luxury Escapes, Trade Fairs, Inbound, Special Projects/Initiatives, Franchisee and Ezeego1.com.
He was also handed over additional responsibility of ezeego1.com (2005-2009) - a leading Online Travel Agent and was responsible for creation of a unique identity for this brand. Devising/creating signature brand properties to help give the brand a distinctive edge.
In 2009, he moved to VFS Global - World’s Leading Visa Solutions Company where he served as Head of five business functions – Marketing & Branding, Corporate Communications & PR, Web Management, Corporate Planning, Britain Travel Shop.
While at VFS Global, he was entrusted with the responsibility of handling additional portfolio of marketing for Kuoni India in 2010 for all brands under Kuoni India Portfolio – Kuoni, SOTC, Kuoni Academy, and Box Holidays.
In 2014, he was invited to be a Strategic Marketing Consultant with VFS Global.
In 2014, he launched his first B2C Business “V-Assist” which assists travellers in India, UAE and China with their visa application. In, Feb 2017, he sold the company to Kuoni Group/EQT.
In 2015, he started his own firm “The Whiteboard.Company” (TWC) in India, UAE and China. TWC specializes in Branding & Marketing, Digital Marketing, Events, Software Development, Mobile App Development and PR.
At the end of 2016, he launched his second B2C business “RedCarpet Assist” in Dubai. RedCarpet Assist specializes in UAE Visas and Dubai Airport Services. In 2018, eVisas and Global Airport Meet & Greet and Lounges services were added.
In October 2018, he launched his first upcycle product business “KaReGhar Designs”. Handpicked and handcrafted products, a single piece at a time made from automobile scrap.
Beginning of 2019, a disruptive Visa SaaS product “Ctrl Visa” was launched for Travel & Visa Companies.
His first passion is travel and he started curated tours for senior citizens called “Unfold Untold Journeys” in the end of 2019.
His dynamic career has taken him through Online Initiatives, Business Management, Marketing Communications, Product Sales & Marketing, Multi-channel Global Campaign Management, & Customer Relationship Strategies at leading creative agencies & world renowned travel players.